Nearly 1 in 3 US gamers plan to buy GTA 6, a record for Circana's tracking

In this article

1. What the 29% actually means
2. The bigger picture
3. Why it matters for creators

Market research firm Circana has added another record to GTA 6's pile. In its PlayerPulse survey, 29% of US console and PC gamers said they plan to buy Grand Theft Auto VI. That's the highest purchase-intent figure Circana has ever recorded for a video game.

What the 29% actually means

It's easy to over-read a stat like this, so here's what it does and doesn't say:

• It covers US console and PC players only, not all Americans and not the global market.
• It measures stated intent, meaning what people say they plan to do. It isn't a sales forecast.
• It's still a striking signal. Purchase intent at this level is very rare for any entertainment release.

The bigger picture

Circana also expects US video game spending to grow in 2026 and potentially set a new all-time high, with GTA 6 named as a key driver. Combined with third-party pre-order estimates and Take-Two saying pre-orders are beating its expectations, all the signs point to an enormous launch on November 19.

Why it matters for creators

If almost a third of US players are buying the game, GTA content will dominate YouTube, TikTok and Twitch for months. Launch week is the best moment to start a GTA channel. Make sure your thumbnails and stream look the part. Our creator templates can help.

OFFICIAL SCREENSHOTSSee Rockstar's official GTA VI screenshotsView the full launch gallery on rockstargames.com →

Sources

• Circana – Nearly 1 in 3 U.S. console and PC gamers plan to buy GTA VI
• GamesRadar+ – Nearly 1 in 3 gamers plan to buy GTA 6